Born with Insight to Constantly

Innovate

Mission

To provide customers unrivaled, World-Class Automotive products and services, ensuring to guarantee customer satisfaction by believing in “Customer First, Quality First.”

Vision

To be established as one of the leading automotive groups in Iraq by setting new benchmarks in automotive sales and after-sales services and customer satisfaction with highest standards of professionalism and quality.

Our Goal

  • Listening to the voice of our Toyota customers and taking into consideration their expectations.
  • Monitor sales growth through Toyota customer loyalty.
  • To provide Toyota customers with the necessary information about their vehicles.
  • Enhance the concept of quality by introducing Toyota products in the local communities.
  • Providing Toyota vehicles made specifically for the Iraqi market and conditions.
  • Providing warranty services for 3 years or 100,000 km (whichever comes first)

SAS Automotive
One Team

One Aim

SAS Automotive Services is a Sardar Group Company and is the only Authorized Toyota Dealer with a National Network of branches from the North to South of Iraq.

SAS Automotive Services – Authorized Toyota Dealer provides Toyota vehicles specifically manufactured for the Iraqi environment and conditions with a 3 Year or 100,000km factory warranty (whichever comes first).  Additionally, SAS only uses Toyota Genuine Parts for all service related requirements and factory handled by trained and certified Toyota technicians.

Message from Management

In line with SAS's interest to participate in the regulation of global factory trade to the Iraqi market, and in application of our role as an Official Authorized Toyota Dealer in Iraq, SAS is taking the utmost care in providing Toyota sales and services to its customers in Iraq.

Our Team

The SAS Team comprises of over 400 employees from all over Iraq and other countries comprising of a rich mix of cultures, education, languages, experiences and skills.  Each employee adds value and strength to SAS with common goals; to provide excellent customer service, provide highest quality products and services and to contribute to the advancement of the Iraqi society.

History

The history of Toyota started in 1933 with the company being a division of Toyoda Automatic Loom Works devoted to the production of automobiles under the direction of the founder's son, Kiichiro Toyoda. Kiichiro Toyoda had traveled to Europe and the United States in 1929 to investigate automobile production and had begun researching gasoline-powered engines in 1930. Toyoda Automatic Loom Works was encouraged to develop automobile production by the Japanese government, which needed domestic vehicle production, due to the war with China. In 1934, the division produced its first Type A Engine, which was used in the first Model A1 passenger Vehicle in May 1935 and the G1 truck in August 1935. Production of the Model AA passenger Vehicle started in 1936.Toyota Motor Co. was established as an independent and separate company in 1937. During World War II, the company was dedicated to truck production for the Imperial Japanese Army. The company was on the brink of bankruptcy by the end of 1949, but the company eventually obtained a loan from a consortium of banks which stipulated an independent sales operation and elimination of "excess manpower".

The history of Toyota started in 1933 with the company being a division of Toyoda Automatic Loom Works devoted to the production of automobiles under the direction of the founder's son, Kiichiro Toyoda. Kiichiro Toyoda had traveled to Europe and the United States in 1929 to investigate automobile production and had begun researching gasoline-powered engines in 1930. Toyoda Automatic Loom Works was encouraged to develop automobile production by the Japanese government, which needed domestic vehicle production, due to the war with China. In 1934, the division produced its first Type A Engine, which was used in the first Model A1 passenger Vehicle in May 1935 and the G1 truck in August 1935. Production of the Model AA passenger Vehicle started in 1936.Toyota Motor Co. was established as an independent and separate company in 1937. During World War II, the company was dedicated to truck production for the Imperial Japanese Army. The company was on the brink of bankruptcy by the end of 1949, but the company eventually obtained a loan from a consortium of banks which stipulated an independent sales operation and elimination of "excess manpower".